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CEO roundtable debate: Are you being served?

FASTtalk January 2008

The long awaited revision of ITIL®, launched in June 2007, presents a rigourously updated source of best practice on IT Service Management.

Within 2 weeks of it's launch, 50,000 hard copies of ITL v3 were sold - quite a bestseller!  The development of a new service culture, the ITIL framework surrounding IT, it's role is supporting IT in a compliance and risk environment, and how software solutions - whether best-of-breed or integrated - should evolve to enable IT, were discussed at the recent FASTtalk CEO roundtable. Participants included ITIL author Shirley Lacy, Federation members Centinnial, Landesk, Numara Software and Hornbill, industry analysts and FAST client WSP Group.

Service is high on the business agenda

Today’s businesses are facing a multitude of challenges: global sourcing of products and services, changing architectures such as service virtualisation, a climate of compliance, the need to balance stability against customer responsiveness and process innovation, and having to measure IT in business value outcomes.

There is no doubt that companies are under increasing pressure to adapt quickly to the needs of the business and their customers’ demands, so managing IT as a service to the business is the watchword for IT departments. It is no longer enough to wish for IT and business alignment - it must be ‘true’ IT and business integration, glued together by IT asset management.

Enabling this service culture is ITIL, a customisable framework of best practices and the most recent version, v3 was released earlier this year. Its co-author, Shirley Lacy, Director of ConnectSphere, believes the version meets the needs of today and tomorrow. “3 years of global input has gone into v3 reflecting a business environment which has to cope with globalisation and business integration, the challenge of moving towards virtualisation, and a surrounding compliance and risk culture.

IT service management is not just about the IT assets and liabilities and unauthorised changes. It’s about managing your complexity and risk and taking an integrated approach to that. With ITIL, you can start from anywhere. In a global environment, some may want to stick with v2. Or, if you’re new to ITIL, you can move up to the highest level in an efficient way. It doesn’t really matter where you start from. What v3 is about is a services lifecycle.”

ITIL adoption - Europe versus US

Europe is well advanced in its adoption of ITIL and understands more fully how it can and should be used. However, its acceptance and usage is not the same around the world, where ITIL compliance is regarded more as a ‘tick box’ for vendors.

Andy White, Managing Director for Numara Software EMEA & APAC, says both organisations and countries certainly differ in their understanding of and approach to ITIL. “There are 3 types of ITIL customer: those who need ITIL for compliance; those who think they need ITIL but don’t; and those who don’t need it. US markets will ask if you’re ITIL compliant and that will be all they’ll ask. Yet in European markets, we frequently get into the nth degree of ITIL elements.”

Analysts David Norfolk from Bloor Research and Martin Atherton from Freeform Dynamics agree that ITIL is important for organisations to adopt, but disagree on the extent of its adoption. “Only the top 5% of organisations really get service, and ITIL v3 is incredibly useful in understanding it,” says Atherton. “Everybody needs bits of ITIL,” counters Norfolk. “But you don’t need to adopt the whole thing.” 

Andy King, Area Director EMEA North for LANDesk admits that for some organisations, even ITIL may not be enough to counter the human factor. “Humans are the unfortunate by product of IT. ITIL will not prevent you doing stupid things, but it will help prevent you from doing it consistently.”

The role of IT

Buzz Albats, Quality and Compliance Manager at construction group WSP, has gone down the certification route for ISO Standards such as ISO 27001, and previously BS 7799. Although he has no specific knowledge about ITIL, he accepts ITIL’s role in managing the business’s compliance and risk through an IT service framework. However, he doesn’t see IT as a special case when it comes to supporting the business. “IT is like HR or Marketing. Our philosophy is to align the delivery of IT to the business. IT is simply part of the costing for the services we offer. We try and get out of the silo mentality, so we treat IT as just the same as the cost of 3 engineers for a project.”

When it comes to aligning the delivery of IT to the business, how should solutions be adopted? Choosing so-called ‘best-of-breed’ packages, or adopting an ‘integrated solution’? Andy Burton, CEO of Centennial, believes the answer lies somewhere in between, depending on the size and maturity of the organisation. “There is no one straight answer between best-of-breed and integrated. Even with best-of-breed, you’ll come across alliances between vendors. As a general rule, smaller organisations will choose an integrated solution that makes life easier. But bigger organisations usually need best-of-breed to cope with the multiplicity of environments they have.”

Graham Browne, EMEA Sales Director for Hornbill agrees it is not a straightforward choice. “People talk about best-of-breed versus integrated in all aspects of life, not just IT services solutions. There is no right or wrong answer.”

Numara’s Andy White says the distinction can go even further. “What’s emerging in the upper mid-market is that companies want real value. And that means not ‘best-of-breed’, but ‘best-of-category’. They want something that enables them to take control of their IT infrastructure. We’re seeing a pragmatic approach from organisations that want technology that empowers them.”

Focusing on the end result

LANDesk’s Andy King believes that in many cases, customers don’t really know what they want, other than that they have a problem that needs fixing. “Customers usually come to the market because they’re fire-fighting. What is a differentiator is the number of people managing their IT assets. Some may have tens of thousands of assets managed by just 3 people around the world.”

Shirley Lacy agrees that the number of people involved in service management is an important criteria. “People often don’t ask the question, ‘How many people do I need to run this?’ One organisation I came across had 20 people in configuration management, and one organisation had just 1 person. But when you get up to 20, you’re reaching a level of complexity.”

Whichever approach is adopted by the customer, the technology still has to deliver effective management information and achieve a return on its investment for the business. Good management and stewardship of information is clearly critical to most organisations, but can the already pressurised IT director deliver what the business demands, and remain on the right side of the line when it comes to compliance? “IT is still too navel-gazing. We have to look at this infrastructurally, and IT has to be brought into the decision-making,” says Quocirca analyst Clive Longbottom.

Shirley Lacy believes some organisations, particularly those who have embraced ISO 27000 and ISO 27001 are providing great service to their business, but believes others have seen service degradation with a number of issues over the years. “Often risk doesn’t manifest itself until 3 or 4 years later. I think a lot of organisations are now getting back to reducing cost and valuing risk. But when you have 4 incidents in 3 months, you’re doing too much business change,” she says.

Inertia towards compliance

Surrounding discussions of ITIL v3, and the role of the IT department in engaging i, is the environment of compliance and corporate governance. Companies, particularly those in the City, are familiar with the compliance regime of Sarbanes-Oxley. But outside the City, and from a Software Asset Management and licensing perspective, how many are aware of the influence of the Gowers Review, and the need to put in place good processes and control?

Only around a third of British businesses are actually working towards becoming compliant, FAST admits there is still more of a shorttermist approach than seismic shift when it comes to licensing and compliance. “Organisations want to do the right thing. But senior management has no willingness to change the culture. They believe that buying a tool fixes the problem. What they should be looking at is what is in their environment in totality. Buzz may have found it possible to do it culturally within his organisation, but in a lot of others there is no senior person willing to go the whole way.

It is only when security incidents occur such as that which nearly lost a Japanese Bank $250m, that organisations understand the need to have a close look at their network and not just the things they expect to find. Doing this can play an important role in reducing the risk of security breaches. These things are a true test of non-compliance, and sadly, a lot of companies do things in half measures.”

LANDesk’s Andy King agrees. “The culture is certainly that of, ‘I’ve bought a tool, so I can get you off my back for 4 to 6 weeks.’ Unfortunately, it’s that fire-fighting approach again.” Andy Burton of Centennial says there is an obvious cause and effect when publishers turn up the heat over licensing. “When Microsoft makes an announcement, you can see downloads go through the roof. People want to feel the proximity of the issue, but they’re also cannily aware of their risk factor.”

FAST believes that ultimately organisations fail to take a holistic approach to licensing because they’re still not concerned enough about being compliant. “I think it’s about why you do what you do,” he says. “I know some will say that nobody does a bad job on purpose, and that things just drift off. But it’s about knowing the cost of being non-compliant. It’s about the thing that will run your business in a better fashion. Do we need additional legislation? No. We just need to reinforce what we have now, and the Gowers Review is the impetus to change. For now, people still only react to the consequences once they’ve happened.

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